Description

With the aim of enhancing the conventional gift guide page, I created a distinctive experiential concept and a strategic marketing campaign centered around portraying various relationship stages as symbolic kisses: the first kiss, the forever kiss, and the 'I Do' kiss. This innovative approach empowered customers to access a thoughtfully curated product selection tailored to their specific relationship phase.

Furthermore, I developed a navigation framework aligned with these kiss categories. By implementing a user-friendly system, users could effortlessly traverse the page by simply clicking on their desired kiss type, conveniently located on the right-hand side of the screen.

Check out the page at https://www.kay.com/valentines-gift-guide.