This walkthrough video showcases the interactive user experience of the Valentine’s Day Gift Guide from selecting a relationship milestone to browsing tailored gift collections. Designed for ease and emotion, the interface invites users to shop with both heart and intention.
KAY Jewelers Valentine’s Day Gift Guide
Objective
Refresh the Valentine’s Day gift guide for Kay Jewelers with a more emotional, user-focused experience to boost engagement and sales.
Solution
I developed a unique experiential concept and integrated marketing campaign that reimagined relationship milestones through symbolic kisses: The First Kiss, The Forever Kiss, The 'I Do' Kiss
This emotionally driven framework allowed customers to explore curated gift selections that reflected the depth and stage of their relationships.
To enhance usability, I designed a navigation system aligned with these categories. Users could easily explore the guide by selecting their desired "kiss" type from a fixed navigation menu on the right-hand side of the page—making the experience more intuitive and personalized.
Results
Compared to the previous fiscal year (FY22), the updated gift guide in FY23 achieved:
- +182% increase in page visits
- +180% increase in revenue
- +7% lift in conversion rate
Reflection
Merging emotional storytelling with intuitive UX proved highly effective. This project demonstrated how strategic design and sentiment-driven messaging can drive strong business results.
Year
2022
Client
KAY Jewelers
Project Type
Digital Design Front-End Development Web Design
Role
Designer, Developer, Strategy
Tools Used
Photoshop Figma XD HTML CSS JS
Website
Experience the Journey
Email Campaign: Driving Emotion-Led Engagement for Valentine’s Day
This email introduced Kay Jewelers’ refreshed Valentine’s Day Gift Guide, inviting customers to shop curated collections based on meaningful relationship moments: The First Kiss, The Forever Kiss, and The 'I Do' Kiss. Designed to spark emotion and simplify gift-giving, the campaign guided users to the perfect gift through a thoughtful and intuitive experience.
