• Hi, I am Alyssa.

    At my core, I am a storyteller.

    Whether through animation, UI, or front-end code, I craft digital experiences that communicate. Blending development precision with design intuition, I turn ideas into meaningful visual narratives.

    With an MFA from SCAD and dual bachelor’s degrees in Graphic Design and Computer Science, I bring both technical fluency and artistic vision. I currently work as a front-end developer at Signet Jewelers, optimizing e-commerce platforms like KAY, Jared, and Zales. I also teach design at Liberty University, where I mentor the next generation of creatives.

    How I Work

    • I understand systems and aesthetics.
    • Code is my tool, not my identity.
    • I speak developer and designer fluently.
    • I make digital experiences feel right—not just function.
    • My instinct is rooted in storytelling and visual connection.

    No matter the medium—motion, layout, or interactive experience—my goal is always the same: Tell the story well.

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  • Design

    I approach design with a problem-solving mindset, blending creativity with strategy to develop impactful solutions. My work spans digital, web, and print design, with a strong command of the Adobe Creative Suite and Figma. Whether crafting brand visuals or refining user experiences, I bring versatility, dedication, and a keen eye for detail.

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  • Development

    I merge visual creativity with analytical thinking to build intuitive, high-performing digital experiences. My focus is front-end development—creating interactive, user-friendly websites and interfaces. I also have a strong foundation in software development, algorithms, and emerging technologies like game and iOS design.

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  • Animation

    I’ve always had a passion for animation, particularly hand-drawn 2D storytelling. During my MFA at SCAD and the production of my thesis film, I explored both 2D and 3D animation, working with tools like Toon Boom Harmony, Autodesk Maya, and Adobe After Effects. While I consider myself a multidisciplinary creative rather than a dedicated animator, I’m continually honing my skills to bring stories to life through motion.

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Professional Experience

  • 2024 – Present

    I develop and implement front-end tests for e-commerce sites like KAY.com, Jared.com, and Zales.com, optimizing user experience through data-driven improvements. My work blends UI design, JavaScript development, and A/B testing to enhance performance and engagement.

  • 2023 – 2024

    I designed and executed high-end print and digital marketing assets for luxury retail clients while maintaining brand integrity across platforms. I also improved project workflows, optimizing design processes for efficiency and quality.

  • 2017 – 2023

    I led creative initiatives for KAY Jewelers and KAY Outlet, designing email campaigns, web content, and digital marketing assets. My work contributed to increased engagement, personalization strategies, and cross-channel brand consistency.

Teaching Experience

  • 2025 – Present

    I teach art and design students in the Studio & Digital Arts Department, focusing on industry-relevant skills in digital media and animation.

  • 2022 – 2023

    I taught User Experience Design, focusing on design principles, prototyping, and usability testing, and Typography, helping beginner designers grasp letterforms while delivering Adobe InDesign demonstrations and lectures.

  • Spring 2021

    I assisted with a 2D animation course, mentoring students in Toon Boom Harmony and industry-standard animation techniques. My role included leading critiques, providing hands-on guidance, and delivering lectures.

Education

  • 2022

    Savannah College of Art & Design

    Master of Fine Arts in Animation

  • 2017

    The University of Akron

    Bachelor of Fine Arts in Graphic Design

  • 2017

    The University of Akron

    Bachelor of Science in Computer Science

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