These walkthrough videos highlight the boutique-style High Jewelry Gallery created for Kay Jewelers. From striking macro photography to a seamless add-to-cart flow, the experience was designed to showcase premium pieces as works of art while offering customers an elegant and intuitive way to shop.
KAY Jewelers’ High Jewelry Gallery Boutique
Objective
Create a high-end digital experience for Kay Jewelers’ premium-priced pieces. Marketing requested a way to visually separate these exquisite works of jewelry art from the rest of the assortment.
Solution
I led the planning and development of a shoppable gallery that elevated the presentation through macro photography and video, highlighting delicate details uncovered in market research. I provided design mockups, wireframes, and direction for the visual approach before launch.
On the technical side, I developed a custom solution that enabled direct add-to-cart functionality from the gallery itself (a first for KAY's site). Using a mix of lightbox, jQuery, and existing CMS logic (SmartEdit), I built a seamless shopping flow that preserved performance while creating an experience distinct from standard product landing pages.
Results
Launched a first-of-its-kind High Jewelry Gallery that validated demand for premium-priced pieces online. The boutique experience drew 88,897 visits and generated over $326,105 in early revenue, establishing a new channel for elevated storytelling and sales.
Reflection
Pairing elevated visual storytelling with a bespoke shopping solution proved impactful. This project showed how thoughtful design and smart technical problem-solving can transform limitations into opportunities, creating an experience worthy of the product it represents.
Year
2023
Client
KAY Jewelers
Project Type
Digital Design Front-End Development Web Design
Role
Main Developer, Co-Designer
Tools Used
Photoshop XD HTML CSS jQuery
Discover Elevated Luxury
High Jewelry on Social
A supporting Instagram Story campaign introduced the gallery with elevated photography and storytelling, extending the boutique experience beyond the site and engaging customers on mobile.
Launching in the Inbox
As lead, I created the launch email introducing KAY’s High Jewelry Gallery. Featuring elevated photography and a boutique-inspired layout, the campaign set the tone for the collection and drove strong engagement. The gallery was regularly featured in subsequent email sends to continue building awareness and traffic.
