KAY Jewelers Outlet Ultimate Holiday Sale

Description

I assumed the sole responsibility of creating materials for the 2022 KAY Jewelers Outlet Holiday season campaign across various platforms. These materials included a variety of components, like email layouts, rotations for the website homepage, a landing page for the gift guide, posts and stories for social media platforms (Facebook, Twitter, Instagram), as well as digital display ads.

Check out the live gift guide at https://www.kayoutlet.com/affordable-holiday-gifts.

Client:

KAY Jewelers Outlet, Signet Jewelers

Year:

2022

Role:

Designer, Developer

Gift Guide Results:

569% increase in page visits, 532% increase in revenue, and 20% increase in conversion rates compared to the previous year.